First of all, because the rural market is highly fragmented, there are large cultural differences, and local habits and natural environments are very different. Therefore, their requirements for home decoration are very different, not only different from cities, but also between villages. To address this situation, companies must study Their living habits, and according to their characteristics, develop products that are suitable for them. For example, they need a storage room to store production tools, various sundries, and food and other items. Due to the differences in the use environment, the There are special requirements for abrasion resistance and other characteristics. Only by understanding them and designing their favorite products will they be welcomed by the market.
Then it is necessary to establish a sales network. Hardware tools companies' urban sales model is definitely not suitable for the rural market. Because of the vast rural area, they must develop a flat sales network, and the company must set up a special leading organization, organize forces to investigate the market, and formulate a rural market development strategy. And training sales staff, this is a long-term operation related to the survival of the enterprise, any short-term behavior is doomed to failure.
Letting hardware tools develop the township market with great potential is a big trend and a fertile ground for cultivating brands. However, opportunities and challenges coexist. Only companies use hardware tools to go to the countryside as a development strategy, not an expedient to survive the crisis, and Only by making changes in the organizational structure of the enterprise, investing resources in research, formulating new operating models, cultivating talents, and organizing strength to implement can we seize opportunities and become successful.